Reference Guide

Call Type Mapping

How to categorize your call outcomes for optimal data feedback. Properly mapped call types help improve your number status data by 20%+.

Lead Action

Status Update

Opt-Out / DNC

No Action

Call Type	Status to Set	Action
Decision Maker - Lead Property owner expressed interest in selling	Decision Maker	Upload as Lead
Decision Maker - NYI Property owner reached but not yet interested	Decision Maker	Track for follow-up
Interested Clear buying signal from property owner	Lead	Upload as Lead
DNC - Decision Maker Owner requested no further calls	DNC Decision Maker	Mark as Opt-Out
DNC - Unknown Unknown party requested no calls	DNC	Mark as Opt-Out
Wrong Number Phone does not belong to property owner	Wrong Number	Update Number Status
Agent Reached a real estate agent	Agent	Update Number Status
Influencer Reached someone with influence over decision	Influencer	Update Number Status
Unknown Could not determine caller identity	Unknown	Update Number Status
Voicemail / Hang Up / Dead Call No meaningful contact made	Ignore	No action needed

Best Practices

Use the monthly checklist to ensure you're submitting all the right data.